From aspiring designer to global educator, Adrian Kulesza proves that sharing value, building community, and staying consistent can unlock incredible opportunities.
Every designer begins somewhere. For Adrian Kulesza, the journey started in a small town, where creativity was his escape from the mundane. As a child, Adrian loved to draw, tinker with gadgets, and imagine how everyday objects could be made better. While others saw things as they were, Adrian saw what they could become.
But like many creatives, Adrian didn’t initially see a clear career path. In high school, he leaned toward engineering, but his passion for creativity kept pulling him in another direction. His turning point came during university when he discovered UI/UX design.
The idea that design could seamlessly blend aesthetics and function fascinated him. He realized he could create solutions that not only looked great but also made people’s lives easier.
With no formal training, Adrian dove headfirst into learning design. Armed with only a laptop, YouTube tutorials, and an unshakable curiosity, he began experimenting with redesigning apps and websites.
Adrian’s early years were marked by challenges:
To push past these hurdles, Adrian turned to social media. He decided to share his work—not to impress but to grow.
In 2017, Adrian launched his Instagram account with a simple goal: to document his design journey. He started by posting UI/UX redesigns of apps he loved. These redesigns weren’t commissioned—they were passion projects designed to show his skills.
Adrian also began sharing:
At first, the audience was small. But Adrian’s authenticity and practical insights resonated with budding designers.
Adrian didn’t post sporadically; he committed to showing up consistently. Whether he felt inspired or not, he shared something valuable every week. Over time, this built trust and visibility.
Within two years, Adrian’s Instagram following grew to over 100,000 designers. By 2023, his audience across Instagram, YouTube, and LinkedIn had grown into the hundreds of thousands.
“You don’t have to be the best designer to share your work. You just need to show up and help others. Consistency beats perfection every time.”
With a growing audience came new opportunities. Designers reached out, asking for resources to improve their skills. Brands sought collaborations, and clients wanted to hire him for projects.
Adrian realized he could create products that helped others while building a sustainable business.
Adrian started small, creating:
These products quickly became popular among his audience, generating passive income and freeing Adrian to focus on creating more value.
Adrian expanded his offerings with:
Adrian’s philosophy was simple: Value first, sales second. He focused on helping designers, knowing the revenue would follow.
Even as his brand flourished, Adrian continued to take on client projects. For him, client work was more than a paycheck—it was a way to stay sharp and push his creative limits.
Success Story 1: Revamping a SaaS Dashboard
A SaaS company approached Adrian with a familiar problem:
Adrian’s solution was rooted in simplicity:
The results?
Success Story 2: Helping a Startup Secure Funding
A tech startup needed a polished pitch deck to impress investors. Adrian delivered a visually striking, data-driven presentation that stood out. The result? The startup secured $1.2 million in funding, with investors praising the deck’s clarity and professionalism.
Adrian’s growth wasn’t accidental. He crafted a content strategy tailored to each platform:
Adrian used Instagram to share bite-sized tips, redesigns, and carousel posts that were visually engaging.
“Instagram is perfect for quick inspiration. I kept my posts simple and actionable.”
On YouTube, Adrian explored topics in depth, from tutorials to freelancing tips. His long-form content built trust and positioned him as an authority.
Adrian leveraged LinkedIn to connect with professionals and share industry insights, career reflections, and success stories.
Managing a personal brand, digital products, and client projects requires systems. Adrian’s toolkit includes:
Adrian’s journey is filled with actionable insights for designers:
Don’t wait for perfection. Start sharing today.
Focus on helping others solve problems.
Turn your expertise into resources others can use.
Use client work to stay sharp while building your brand.
Adrian’s success didn’t come without challenges:
His advice?
“Don’t compare your journey to others. Focus on helping people, and everything else will follow.”
Looking ahead, Adrian plans to:
His vision? To create a world where designers feel empowered, confident, and equipped to succeed.
Today, Adrian’s courses, templates, and coaching have transformed thousands of designers’ careers.
Key Achievements:
Adrian’s mission is clear: To empower designers to achieve their potential.
“The best designs solve problems. The best designers lift others up.”
Adrian Kulesza’s story proves that consistency, value, and community can turn a passion into a thriving business.
If you’re a designer looking to grow, take these lessons from Adrian’s journey:
Your design career has limitless potential. Take the first step today.
Your dream design career is waiting. Start building it now.
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