A Freelancer's Guide to Setting the Right Rates

Learn how to confidently price your work, communicate your value, and charge what you truly deserve.

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248+ reviews

We know how the challenges can come with setting fair freelance rates

Figuring out what to charge can feel like a puzzle with missing pieces. If you've ever second-guessed your rates, you’re not alone.

Lack of Market Knowledge

Not knowing what other freelancers in your field charge makes pricing a guessing game, leaving you unsure of your worth.

Under-pricing

Setting rates too low undervalues your expertise and leads to burnout charging less doesn’t always mean landing more clients.

Weak Negotiation Skills

Struggling to confidently justify your rates or fearing you’ll price yourself out of opportunities, leaving money on the table.

Impostor Syndrome

That nagging doubt that makes you question whether you're "good enough" to charge what you're worth—leading to unnecessary price slashing.

Client Expections

Dealing with clients who assume freelance services should be cheap or who push back against fair pricing can make rate-setting frustrating.

Master the Art of Setting Your Freelance Rates with Confidence

This step-by-step guide walks you through everything from understanding your worth to confidently pricing and adjusting your rates over time.

7

Chapters

200+

Resources

Intro

Journey to Finding your right rate

Before you can set a rate, you need to understand what drives it. This section introduces the mindset shift needed to price yourself confidently.

Chapter 1

Identify and choose the right tools

Your rate should cover more than just expenses. Learn how to calculate a sustainable baseline that factors in your skills, time, and financial goals.

Chapter 2

Finding the heart of your Rate

Your rate isn’t just about covering expenses; it should reflect your expertise and the value you provide. This chapter helps you refine your pricing approach.

Chapter 3

Understanding Market Pricing

You don’t set your rates in a vacuum. Learn how to research market trends, compare competitor pricing, and position yourself effectively.

Chapter 4

The Right Fit for Every Project

Not every project should have the same rate. This chapter teaches you how to adjust pricing based on scope, complexity, and client type.

Chapter 5

Turning “price talk” into a positive

Struggle with discussing rates? This chapter helps you master negotiation, confidently present your pricing, and handle pushback like a pro.

Chapter 6

Adjusting Your Rates over time

As your skills grow, your rates should too. Discover when and how to raise your prices, transition to higher-paying clients, and avoid undercharging.

Chapter 7

Your Rate is just the Beginning

Setting the right rate is only the start. This final chapter helps you structure retainers, handle long-term pricing, and build a financially stable freelance career.

Packed with starter templates and resources to help you set better freelance rates

Everything you need to ensure you are getting what you deserve.

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Notion Starter Templates

Get templates designed to help you, from receipts to invoices.

Included in guide

Cheat-sheets

Explore cheat-sheets that you can always refer to help with setting the right rates.

Included in guide

Rate Review Checklist

A checklist that helps you make sure you're not missing anything.

Included in guide

Setting Freelance Rates Quiz

Quick questions to help you decide for yourself if your rate is perfect for your service.

Included in guide

Freelance Rates Tips & Strategies

Quick tips and strategies to help you make decisions even on your toes.

Included in guide

Notion Expenses tracker

See where all the money goes and make informed decisions regarding expenses.

Included in guide

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Get paid your worth as a freelancer

Charge with confidence and make sure you are getting your worth.

7 full chapters

Life time access to updates

Case studies & Checklists

Templates & resources

Detailed how to use guide

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What freelancers are saying about this guide

Real freelancers. Real success stories. See how UseFreelance has helped freelancers like you streamline their process, land clients, and grow their business.

"Helped me set project rates, hourly rates, and even retainers. Very practical advice."

— Olu A., Branding Expert

"Before this, I always felt awkward talking about money. Now I come to rate conversations prepared and professional."

— Melissa K., Social Media Consultant

"I used to guess my rates. Now, I’ve got a clear strategy thanks to this guide. It’s a must-read for any freelancer."

— Jared L., UX Writer

"This guide helped me stop undercharging for my work. I finally feel confident asking for what I'm worth!"

— Tina B., Motion Designer

"Helped me set project rates, hourly rates, and even retainers. Very practical advice."

— Olu A., Branding Expert

"Before this, I always felt awkward talking about money. Now I come to rate conversations prepared and professional."

— Melissa K., Social Media Consultant

"I used to guess my rates. Now, I’ve got a clear strategy thanks to this guide. It’s a must-read for any freelancer."

— Jared L., UX Writer

"This guide helped me stop undercharging for my work. I finally feel confident asking for what I'm worth!"

— Tina B., Motion Designer

Get this guide now, with lifetime updates

Pay once, access forever. The only guide you’ll need to confidently set, adjust, and communicate your rates like a pro.

Pay once and forever

Setting your Freelance Rate Guide

$20

$29

Complete Freelance Rate Guide

Notion Starter Templates

Checklist & Cheat-sheets

Notion Expenses tracker

Tips & Strategies

Available in Notion and PDF

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Meet the Creator

Hi, I'm Louwe Brian—an experienced designer, agency owner, and seasoned freelancer dedicated to helping freelancers succeed.

With over 20+ years of experience running a successful freelance business all the way to owning an agency, I’ve faced the challenges, learned the lessons, and now I’m here to share everything I know, so you can avoid common pitfalls and build a thriving freelance career faster.

What you’ll get:

✅ Real-world insights from years of hands-on freelancing
✅ Proven strategies to help you navigate and grow your business
✅ Continuous updates—because freelancing is always evolving

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